b2b marketing
Positioning & value propositions
Focus on creating value
Demonstrate your business value. Start from a helicopter view on how your ecosystem evolves. Take an outside-in perspective. Dig into what keeps people awake – or makes them dream. Gear your people’s drive and your marketing engine towards just that.
Indispensable for any plan or briefing: a shared purpose. The foundation for clear and enticing messages and value-added marketing actions – rooted in the values you adhere, what people need, and beyond the usual buzz words.
Services: voice of customer sessions • ecosystem benchmarks • value proposition workshops.
Marketing and brand strategy
Create meaningful touchpoints
External consultants can never understand all ins and outs of your company and readily cook up a stunning marketing strategy. However, a seasoned sounding board can come in handy from time to time.
Why reach out? Challenge your approach with a fresh, outside perspective. Sharpen your brand promise without internal bias. Translate your USP’s and desired brand associations into actionable campaigns and programs, fit for long b2b sales cycles. The goal: align everything and everyone to your strategic intent.
Services: marketing and branding strategy consultancy.
Engagement strategy
Build relationships of trust
Avoid adhocracy and build a b2b marketing engine. How? Create a lean framework to engage. Select and upgrade available content, package it conveniently in campaigns and programs, and fuse digital with real live communication flows.
Don’t just flush prospects through a funnel - like catching Pokémon. Value and leverage your people’s insights. Be relevant and supportive to your audience. Build your own channel to foster long-term relationships and nurture your CRM while doing so.
Services: plan and implement an engagement framework • develop value-added marketing programs • program management.
